About Pruecha

Welcome, I'm so glad you made it. 

Sometimes caring for the planet along with everything else that needs doing can seem a bit too much. But we have the power to change the world by just being careful about what we buy. It’s just one little step at a time.

If you want to choose clothes that make you look and feel good without adding to the world’s problems you’re in the right place. Each piece is made by hand by talented local makers. No supply chains here, I hang with the lovely people who make my clothes on a regular basis. By using dead- stock, end of line or vintage fabrics, waste is kept to a minimum. 

Fast fashion and the overconsumption of cheaply made, poor quality clothing is a huge polluter of the planet. Plus, it's often associated with human rights abuses. By choosing well and keeping the skill of making clothes locally and sustainably alive and viable, we can help avoid this. 

I live at the beach so caring for the environment and having easy simple pieces with a bit of a vibe is important. I’m thrilled to offer you my designs which are borne out of styles I love to wear myself. 

Arohanui

Prue